Reciprocity Road Members Meet Up at Power Summit

This past week, a handful of Reciprocity Road members had the opportunity to spend time together at ASI’s Power Summit 2017 in San Diego, CA. It was an inspiring few days amongst some of the industries’ most influential thinkers including many of our Supplier Partners!

From left: Rod Brown (CFO, Made to Order), Barbara Brown (CEO, Made to Order), Tom Goos (President, Image Source), Robert Fiveash (President, Brand Fuel) and Eric Granata (VP Business Development, ROBYN).

Reciprocity Road Member, Todd Pottebaum, Elected to PPAI Board

PPAI has announced the election of Todd Pottebaum, Reciprocity Road member and President of Quality Resource Group, to the PPAI Board of Directors.

On his campaign Facebook page, Todd wrote,

“I’m incredibly grateful for the outpouring of support that enabled me to earn the PPAI Board Seat and the opportunity to make a difference. I will forever cherish your initial vote of confidence and work diligently to retain it. I’m also grateful to Steve Levschuck and Dan Frailey for running incredible campaigns. These gentlemen deserve the industry’s heartfelt gratitude for their efforts and dedication.”

Todd brings 17 years of experience and influence to the PPAI Board and his fellow Reciprocity Road distributor members look forward to his continued contribution to the promotional products industry.

Reciprocity Road PPEF Scholarship Awarded

We are delighted to announce that the Reciprocity Road “Roadie” PPEF Scholarship has been awarded to Nathaniel Jahns of Milwaukee, WI. Nathaniel’s father, Joel, is a Territory Manager for our good friends at SanMar.

The scholarship will assist Nathaniel in his effort to earn a degree in Industrial Engineering at the Milwaukee School of Engineering. Nathaniel currently works at Mid-States Aluminum Corporation as a summer intern where he is under the mentorship of a Mechanical Process Engineer. Nathaniel wrote in to tell us that this experience along with classes taken at Winnebago Lutheran Academy has confirmed that he belongs in the engineering field. What a fantastic way to begin what we hope will be a fulfilling and successful career! Nathan also writes,

I would like to thank everyone involved once again for this scholarship… My college education will serve as a springboard for the rest of my life, and this scholarship will be an important part of that.

It’s an honor to play such an important part in the development of such promising individuals. We can’t wait to see what’s in store for Nathaniel.

SwervePoint Joins BDA

Reciprocity Road Partner, SwervePoint, based in Boston, has entered into a definitive agreement to be acquired by Seattle based BDA. Reciprocity Road is excited for Jamie and Kevin of SwervePoint and offer our sincere congratulations, although saddened to lose them as Partners in RR. We will be updating our preferred partners network after the deal has closed. Read the press release here.

Image Source Partners With Their Team to “BrandGood” for Exotic Animals

In 2017 Image Source surveyed their employees to discover what causes resonate within their team. They were able to narrow down four non-profit partners for quarterly fundraising and volunteering of their time. Image Source’s commitment to their pay it forward mission allows employees to volunteer 8 hours of work time each year.

Image Source’s second quarter community partner was Sara’s Sanctuary, a non-profit exotic animal rescue organization. Sara’s Sanctuary advocates for the safety, well-being, and quality of life for all animals. They provide a safe and secure lifetime haven for captive born wild animals.

12 Image Source employees were able to take a half day off to help out on location. They painted, cleaned, and prepped meals. “It was great to be able to help with such a good cause and to see how much they really needed our help,” says Image Source’s Katie Braaten. If you would like to learn more and find out how you can help, visit saras-sanctuary.org.

Badger Graphic Systems Joins Quality Resource Group

This week Reciprocity Road member Quality Resource Group announced that Badger Graphic Systems has joined their family of companies. Fellow Reciprocity Road member and CFO Managing Director at Made to Order, Rod Brown, welcomed the news saying,

“Reciprocity Road is so pleased to see QRG expanding its reach. We are proud and pleased to have QRG as such an important partner on the Road Crew at RR and could not be more thrilled to grow with this exciting expansion of QRG.”

The full press release is below.

Badger Graphic Systems Joins Quality Resource Group

Plymouth, MN (June 1, 2017) – Quality Resource Group (QRG) proudly announces that Badger Graphic Systems of Madison, Wisconsin has joined the QRG family of companies. With the addition of Badger Graphics, a full-service print management and marketing company, QRG sales now exceed $40 million. Financial terms of the transaction were not released.

Todd Pottebaum, QRG President, noted, “Gene Davis has built a remarkable company that’s deeply rooted in core values, process, and the desire to exceed client expectations. We look forward to offering scale and resources to Badger Graphics’ esteemed client base. Our vision for continued growth and building value means the best people on our team offering innovative services and support for our clients. We’re excited to have Badger Graphics become part of the growing QRG brand.”

Badger Graphics CEO, Gene Davis, added, “Our partnership with QRG fuels our ability to drive value while maintaining our client-focused culture. We are excited about the enhanced services we will now be able to provide our clients and team.”

Badger Graphic Systems sales office and manufacturing facility will remain in Madison Wisconsin, and Davis will stay on with QRG in a leadership position.

About QRG
Recently named one of PPB Magazine’s Greatest Companies To Work For in 2017, QRG is ranked among the top 1% of all promotional products distributors and is the 8th largest independent print company in the United States.  Headquartered in the Twin Cities, QRG serves clients nationally and internationally with offices and/or distribution centers in eight cities.  QRG’s passion is empowering brands with trendy lifestyle merchandise, stylish logo apparel, impactful incentives, meaningful recognition, and full service digital & offset printing. QRG is led by the core values of professionalism, perseverance, doing the right thing, caring, and reliability. Recognized for donating time and resources to more than 200 worthwhile causes, QRG believes in giving back to the communities in which its employees live and work.

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Reciprocity Road Members Represent in DC

Toby Zacks and Rick Brenner (past CEO of Prime) in front of the Capital Bldg. at L.E.A.D.

Recently, Reciprocity Road Members Tom Goos (Image Source) and Toby Zacks (Zagwear) visited our nation’s capitol to advocate for our industry and small businesses as a part of PPAI’s Legislative Education and Action Day (L.E.A.D.). Tom and Toby along with 78 industry leaders held over 250 meetings with our elected officials or their staff.

When asked about the experience, Toby stated, “This opportunity gave me a renewed commitment to the value our industry brings to the marketplace. I would encourage others to get involved on legislative issues that will protect our industry.”

Discussions focused on three legislative issues that could greatly impact the industry and have a ripple effect on job creation.

  • Border Tax
  • Independent Contractor Status
  • Advertising deductions

Toby continues, “The entire experience was meaningful, fulfilling and time well spent. Not only were we spending time to help causes which affect our industry, but it was also great to meet others from our industry and discuss these matters in person.”

Tom says, “PPAI’s Legislative Education & Action Day (L.E.A.D.) is critical to the future success of our industry. Our elected officials need to hear the impact of promotional products and how effective they are in the marketplace as well as how their legislature decisions effect our businesses.”

View the PPAI L.E.A.D. agenda here.

Brand Fuel Featured in PPB Magazine’s Forces For Good

In the June issue of PPB, Reciprocity Roadie Danny Rosin discusses the culture of BrandGood that they’ve fostered at Brand Fuel.

At Brand Fuel, we believe we can improve the world through promotional products. Robert Fiveash, my business partner, and I call the business of benevolence “BrandGood.” Beyond the positivity that gets connected to our brand, it gives us a shared sense of purpose. That purpose of giving back outside the office is directly tied to morale, culture, friendships, retention, teamwork and generosity in the office.

Read the entire article here.

The Icebox Brands Good by Making Everyday More Pleasant for Those Who Need it Most.

The Icebox prides itself in giving back and entrenching itself in Atlanta’s philanthropic community. When the opportunity arose to BrandGood with The Foundation for Hospital Art’s, PaintFest, we jumped to sponsor their events across the country, and sent a team of employees to volunteer at their local event at Emory Hospital here in Atlanta.

Walking through a traditional hospital can be a drab experience. You typically see white walls and a décor resembling vanilla ice cream. In 1975, John Feight, a volunteer at Northside Hospital, in Atlanta, Georgia, decided to change that by decorating the hospital walls with meaningful artwork. His vision was to give visitors, staff and patients a more visually pleasant experience while they were there.

In 1984 The Foundation for Hospital Art, was officially established and remains dedicated to involving patients, staff and volunteers worldwide to create colorful visual artwork for hospitals. The donated pieces of art help to mitigate the often stressful hospital experience.

Today over 1,000,000 volunteers have collaborated in a joint effort to create over 44,000 paintings for over 4,000 hospitals around the world. John’s son, Scott, now carries on his father’s legacy and carries his father’s vision to create and spread visual cheer in places where the simplest things can go a long way.

The team at The Icebox felt really good about what they were doing by sponsoring and volunteering to paint at PaintFest. Not only was it a therapeutic and enjoyable experience, but it was also a great opportunity to spend  quality time making the world we live in just a little bit better and brighter for everyone. The next time your company could use a little team building while Branding Good, look no further than the Foundation for Hospital Art.

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