Houston, TX (December 28, 2016) – SwervePoint, a full-service merchandise agency headquartered in Boston, MA, joins fast-growing collective Reciprocity Road, bringing the group’s projected sales for 2017 to over $200 million.
Nine businesses now comprise the community known as Reciprocity Road, a consortium of distributors who find resonance around shared values in exceptional design, robust technology, creative merchandising, supporting best-in-class sales teams, and contributing back to their communities through shared charitable initiatives.
“We think there’s something really special going on at Reciprocity Road and we’re thrilled to be part of it,” said Kevin Phoenix, Co-Founder and Principal of SwervePoint.
Fellow Co-Founder and Principal Jamie Mair added, “The spirit of collaboration was evident from our initial conversations with the partners, and the genuine enthusiasm for the shared mission is inspiring.”
“This was not a decision either of us took lightly; we spent a lot of time considering SwervePoint, and SwervePoint thoroughly explored the option of partnering with Reciprocity,” said Robert Fiveash, Co-Owner and Co-President of Brand Fuel, Inc. “After an on-site visit and many discussions involving the principal leaders of both organizations, we came to the unanimous conclusion that SwervePoint possesses the right DNA for Reciprocity Road. Moreover, the value and expertise they bring to our collective knowledge propels Reciprocity to even greater heights than imagined.”
Rod Brown, Chief Financial Officer at MadeToOrder, Inc, stated, “The criteria for a Reciprocity Road member involves three key areas: a stellar reputation; proficient, profitable, and creative business practices; and a generous corporate spirit. SwervePoint is an obvious partner for Reciprocity, they exceed our requirements and will clearly help fulfill our obligation to our stakeholders and our supplier partners, guaranteeing the fastest return possible,” Rod continued, “the addition of SwervePoint accelerates that progress. We’re excited about the shared learning ahead of us and the value we can deliver to the entire community.”
Barely a year old, the Reciprocity Road collective now projects over $200 million in revenue for 2017; they will be celebrating their one-year anniversary at the PPAI Expo in January.
About Reciprocity Road
Reciprocity Road is a community of nine distributors projecting over $200 million in sales by 2017. Allies in vision, smart marketing, philanthropy, and purposeful partnerships, they are committed to fostering transparent support and creative collaboration. Each year, the Reciprocity Road distributors select a charity (or charities) as their mission to make an impactful change. The 2016 charities of choice are PPEF (Promotional Products Education Foundation) and CMN (Children’s Miracle Network). To maximize the impact and scalable nucleus of the group, Reciprocity requires a minimum threshold of $5 million in annual sales to join.