Quality Resource Group of Minnesota joins Reciprocity Road as an official member of the road crew.
Founded in 1965, Quality Resource Group, a $34 million marketing asset management company, brings technological prowess, operational excellence, and a solid reputation to Reciprocity, a fast-growth collective launched at the PPAI Expo only six months ago.
The seven distributors who comprise Reciprocity Road (MadeToOrder, Inc., Brand Fuel, The Icebox, Zagwear, Image Source, C&S Sales, and Robyn Promotions) wholeheartedly endorsed QRG after a thorough review process, including an on-site visit. “We are meticulous about who joins Reciprocity Road,” stated Rod Brown, Chief Financial Officer at MadeToOrder, Inc. “We have an obligation to our stakeholders and our supplier partners to align only with exceptional companies for the fastest return possible. And we don’t mean merely monetary returns, the criteria for a Reciprocity Road member involves three key areas: a stellar reputation; proficient, profitable, and creative business practices; and a generous corporate spirit. Quality Resource Group exemplifies our highest ideals and will help accelerate our mission and mutually enrich our professional growth.”
“Reciprocity Road is a revolutionary force that drives value to our supplier partners, internal teams, and to the communities in which we live. Reciprocity Road’s core mission and values align perfectly with our own, and we can clearly accomplish more as a group than we can individually. QRG’s inclusion in Reciprocity marks the beginning of what promises to be a fulfilling partnership,” said QRG President, Todd Pottebaum.
A mid-year assessment revealed that the Reciprocity Road collective is now projecting over $150 million in revenue by year-end. “We are humbled by the amount of interest in Reciprocity Road,” stated Rod Brown, “and we’re honored to align with the entire team at Quality Resource Group. Together, we will build a mutually beneficial highway for greater profit, while fueling an inspiring journey for everyone involved.”